starting a company in a weekend is an excellent exercise because there is NO TIME to argue about each decision. you just need to learn to roll with stuff as it comes and let go of your preconceptions regarding what the team is trying to do. every speech is an elevator speech. everything needs to be distilled into its essence. everyone needs to bring full energy full time.
in terms of best practice, we are unable to do the full amount of user research and usability testing that we are taught to believe necessary, but since we are doing everything in a couple of days, there will also be a lot of room for flexibility when we’re done. basically, we are creating a full working prototype of a business, and just launching it to test as we go. it is agile business creation. it is throwing us at the ground and making us run, and that is exactly the skill people need to develop in the tech world right now – just make things people. that is a form of research.

i’m having fun. :)

This entry was posted on Saturday, February 9th, 2008 at 10:20 am and is filed under bloomington, design, entrepreneurial spirit, marketing, startupweekend, web commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.