the commodification of the “user”

a REALLY fascinating thing that is coming up this weekend is the way that people are using the word “user.” i’m not supposed to talk about exactly what we’re building, but basically there have been lots of conversations this morning that go something like “ok, but then after that person goes and does that, what will the user see?”

it’s as if web 2.0 and the social software “user-friendly” revolution has turned user into a synonym for “everybody” or perhaps “normal people.”
as if the goal of user-centered design is to create one universal portal for everything that everyone can use without thinking about it, and anything less is not about “users”, but instead about “lawyers” or “business owners” or “gardeners.”

basically, the question “who is the user?” is in danger of becoming meaningless, because “user” itself is becoming a category of person in the common tongue.

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